Following many years of successful collaboration between John Summerhill and the Minotti family, the Minotti London mono-brand showroom opened in February 2009 in the culturally rich West End of London. Recently extended to include a second floor, the elegantly designed Margaret Street space showcases Minotti’s most recent collections, alongside pivotal pieces from two decades of collections coordinated by Rodolfo Dordoni.
In 2015 Minotti refurbished their showroom in London and held a launch party to celebrate the opening. I was commissioned to photograph the new products in the showroom and then to capture the party atmosphere at the launch. Where they had Michelin star food being served and one of Londons top DJ’s perfoming too.